Quoted in Mumbai Mirror, Jan 5, 2017

“Romance, erotica, misery-lit and politics work well in the fiction genre while celebrity memoirs and books on self-help by famed gurus fare well in the non-fiction genre among Indian readers,” sharesKanishka Gupta. “Controversy and topicality can boost the sales figures of books on politics tremendously. The success of Sanjaya Baru’s The Accidental Prime Minister and Natwar Singh’s One Life Is Not Enough confirms this. Tamil Nadu’s late Chief Minister Jayalalithaa’s biography by Vaasanthi has been selling like hot cakes after Amma’s demise.”

For the entire article, click here: http://mumbaimirror.indiatimes.com/others/health-lifestyle/How-to-get-published/articleshow/56338861.cms

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